ONEOPP:
A Coalition
To End
Police Brutality.
OneOpp is a social justice coalition started by Cashmere that rallies together advertising and entertainment industry leaders to join activists in tackling systemic racism and police brutality.
Our Mission
It all comes down to One. One opportunity to end systemically enforced violence. One opposition at a time. One moment to protect our future generations.
Our goal is to engage our contemporaries and allies in the marketing and media industry to contribute financial and media resources to change systematic policies and consequences of police brutality.
We all demand racial equity.
#OneOpp☝🏾 is our INDUSTRY’S collective call to action. HERE ARE SOME WAYS TO GET INVOLVED:
1.
AMPLIFY THE
CONVERSATION
Repost content from the OneOpp feed on social.
Commit media spending to OneOpp socials, making it a hub for news and updates.
Partner with champions of Black social justice within the coalition.
2.
CHALLENGE
EVERYTHING
Embolden staff members to digitally volunteer and blast the initiative.
Use financial power to make donations to organizations we believe in.
Leverage our privileged position in media to tap into our impactful media buy inventory.
Stand side-by-side with press releases and acknowledge new partners.
3.
ENACT
CHANGE
Partner with nonprofit organizations to contribute financial and media resources.
Collectively mobilize voters behind policies to end police brutality.
Our coalition is growing every day. From Fortune 500 companies to the biggest names in advertising, entertainment and media, oneopp’s coalition is committed to growing a network of partners who are ready to answer the call to action.
